Young creatives pursuing careers in content creation


Many young Kashmiris have become content creators and created a space not only for themselves but also to provide jobs and opportunities for others.

Among them is Oumar Nazira 25-year-old content creator who has made a name for himself in the content creation space through his artistry, hard work and dedication.

Originally from Srinagar, Umar started capturing his surroundings with his camera when he was in 12th grade. In 2016, he quit his job at his mobile store to devote himself fully to camera work. He sold his two-wheeler and brought along a camera after being impressed by a friend’s photography skills.

“In 2017, the decision was sudden and one of my mobile photographer friends showed me his best photo. I loved his composition and it inspired me to be a photographer,” he said.

Besides being certified by many reputable visual organizations, Umar’s work has also appeared in Airtel, The Quint, Samsung and J&K tourism. He was also chosen as the galaxy maker by Samsung, which was the moment that energized and energized him.

He also owns a production house named Pixellence Production for wedding shoots and other assignments. Its production, located in Chanpora, Srinagar, is a source of employment for five people including a photographer.

Umar is launching an initiative to help local business people make short, low-budget video ads.

Umar has 80,000 followers on Instagram. He makes interesting coils by traveling to different places in Kashmir. Recently, he uploaded an Instagram reel about the Gurez Valley in North Kashmir, which has been viewed 42 million times.

“I explore many places in my reels and it’s nice to see new places. People call me from different places after seeing my videos, which is very encouraging,” he said.

Umar said there was no second option to work hard. He bought equipment worth Rs 10 lakh including drones and cameras which also became a source of income for him apart from helping him create quality content.

Apart from that, it also takes aerial photos and then prints them. Lots of people buy pictures of him. “I recently took a photo of downtown Srinagar which has been widely shared on social media. I have also sold his prints now,” Umar said.

“There have always been challenges. I try to be strong every time. The Covid-19 pandemic has been a major challenge in my journey as it has affected people across the world. My livelihood and my profession were also affected. I spent most of my time with my family. Many reservations were canceled and leaving the house was risky. I used to go to photoshoots and wedding shoots to keep my mind fresh and my profession alive,” Umar said.

Umar said Kashmir’s youth have talent but lack exposure. “I’ve seen many newbies make perfect and creative cinematic shots, but they’re limited, mainly because of equipment and support,” Umar said.

“I want to tell them never to lose confidence, to keep working and learning. In camera work and filmmaking, we need to improve and use our skills and keep improving ourselves with new techniques to show our subject to the public. The more qualified you are, the more you will sell. I believe in learning and no one in this world is a complete cinematographer,” he said.

Walid Shabir, is another freelance photographer and content creator from Nowgam, Srinagar. He has been in content creation for over ten years.

“My friends on Instagram, who were already working as content creators, gave me a lot of motivation to make photography a profession. I took content creation as a challenge. It’s different from what I was doing before” , did he declare.

Waleed has worked as a freelance and freelance photographer for a long time. Currently, he is working for Samsung India as Galaxy Creator.

“As of today, content creation is only in its start-up phase in Kashmir. I wouldn’t say it’s a good career choice at the moment. We all have to wait and see how things go. Maybe in the future it will be a good career choice,” he said.

Waleed, 24, said a content creator’s work should always be of good quality and they should always be focused on what they are doing.

“There are many content creators out there. You have to be different and unique. They should build a strong social media community. And then the companies will contact you or you can contact them,” he said.

Amid the spread of the internet and gadgets, Waleed said, in today’s world, content creation plays a huge role. “Literally every business and enterprise is focused on creating content online to increase sales and the internet is full of content,” he said.

For Waleed, every day is a new fight. “I have learned a lot over these years and there is so much more to learn. So far I have only worked in Kashmir,” he said.

In the same way, Malik Abid is another content creator from the Pampore region of South Kashmir. He enjoys capturing the beauty of the valley in its scenic splendor.

Whether capturing colorful weddings, crowded streets or secluded destinations, he showcased his photography skills as well as the rich culture of Kashmir in an elegant manner.

An engineer by profession, Abid took up photography at an early age. He shares how he used the family camera to take pictures in 2013.

Later, together with his friends, he managed to buy a DSLR camera and started a journey in 2014 that continues to this day. He said his first camera helped him learn a lot about photography by getting into the finer details of the new DSLR camera.

Gradually, he became familiar with the technical aspect of photography while also getting used to the artistic part.

Abid points out that anyone can pick up a camera these days and click on certain photos, but it’s how you make one photo stand out from the rest that matters.

He said that you have to know the techniques of photography and pursue your passion with vigor. Abid has worked for many companies and brands where he created content.

City photographer saffron suggests that knowing the different aspects of photography is vital and that every photographer has to go through a learning curve first.

Other than that, Abid said, it’s a concern when people use photos on social media from various cameramen but don’t give proper credits.

He said a photographer striving to get that perfect shot and then seeing others use it without giving them any credit is unfair and a practice that should stop.

“Kashmir is heaven for anyone who wants to become a photographer as there is no shortage of inspiration, scenes and moments waiting to be captured in time,” he said.

Clicking on photos has become a passion for Abid and now a profession, but the road has not always been easy.

“Family support will come once you convince them of the growth of your work and that can only be done by turning words into actions,” he said.

Abid’s photography is appreciated throughout Kashmir and hopes that he will soon bring laurels to the valley through his work.

“There are many companies and brands that are looking for great content that they want to promote. There are now many opportunities in photography and social media is the best platform to sell your content,” he said. declared.

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