Wix Unveils a New Editor Experience with Cutting-Edge AI and Advanced Features for the Next Generation of Web Authoring


The new offering personalizes the web creation process based on each user’s intent. Wix ADI users now have the freedom of customization offered by the Classic Editor, and existing Wix Editor users now have enhanced AI technology to help guide item creation and design, as well as more flexibility and freedom of customization. From any website building starting point, whether from a blank canvas, pre-designed templates, or using Wix’s AI technology, all users will have new advanced features, all on an efficient platform. Users can work side-by-side with artificial intelligence tools to create, customize and update their online presence faster and more efficiently to keep up with ever-changing design trends and business climate.

“The needs and intentions of our users are at the forefront of our product development,” said Avishai Abrahami, co-founder and CEO of Wix. “I’m proud of our dedicated team who listened to our users’ needs, predicted trends, and worked to innovate across the entire creative process, making web design faster and more intuitive to meet the online demands of creators and of today’s business owners. Our mission has always been to be a platform where any type of user and any type of business can create their dreams online, and the new Wix Editor helps to prepare the ground for the future of creation.”

“With the creation of the new Wix Editor, we wanted users to feel that a professional web designer was accompanying them through their creation process. Every aspect of it was designed to help guide users through based on their intent and simplify the creative process,” said Oded Nachshon, responsible for the Wix editor. “This new offering aligns with the needs of today’s self-builders as well as business users. The platform removes barriers that typically complicate website creation and empowers users to keep their site up-to-date. and on the brand with the latest technology.”

Highlights of the new offering include:

  • Quick creation with full editing freedom: Users can quickly create bespoke websites that match their brand. This gives users the ability to start their design using advanced technology and then continue with full customization and flexibility.
  • Thematic design kits for brand alignment: Users can create their own theme or use pre-designed kits that include colors and fonts that are connected to site elements allowing customization of their site’s theme to consistently represent their brand on their website. With a range of theme options such as vibrant retro, nostalgic, energetic, or tech-savvy, users can play around with different themes before committing, decide to customize certain colors or fonts within the theme, or even decide to create their own distinct brand. .
  • Sections for easy navigation: Sections are new customizable full-width building blocks that allow users to break the page into meaningful pieces of content. These help users interact, organize and navigate page content more intuitively and work on one section at a time. Users can create their own or choose from a variety of presets designed to create an engaging and consistent experience for visitors whether they come from a desktop or mobile device.
  • Section layout suggestions for design optimization: This feature uses AI capabilities to identify section elements and their semantics. Then, it suggests beautiful layouts that serve the business purposes of the sections. This feature allows users to update the look or layout of their pages with ease and confidence, without affecting existing content.
  • Quick editing tool for content management: Users can browse all section elements and edit them in the sidebar without touching the canvas. This allows users to update content without worrying that they will accidentally move or change something that will impact the design.

The new Wix Editor experience is in its final rollout phase and will gradually be available to all users.

Watch the launch video here.

About Wix.com Ltd.

Wix is ​​a leading platform for creating, managing and growing a digital presence. What started as a website builder in 2006 is now a comprehensive platform providing users with enterprise-grade performance, security, and reliable infrastructure. Offering a wide range of business and commerce solutions, advanced SEO and marketing tools, Wix empowers users to have full ownership of their brand, data, and customer relationships. With a focus on continuous innovation and the delivery of new features and products, anyone can create a powerful digital presence to achieve their dreams on Wix.

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SOURCE Wix.com Ltd.

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