Wimbledon celebrates 100 years of center court with the creation of NFTs

0

Its century-old collection dates back to 1920 and includes classic star images from Bjorn Borg to John McEnroe, Martina Navratilova and Maria Sharapova in the form of photographic contact sheets.

The 10 NFTs, which are digital works of art that can be bought and sold but have no tangible form, are made in editions of 100.

They cost £500 and potential buyers must take part in an online vote to win the right to buy them.

Center Court celebrates 100 years

/ Pool/AFP via Getty Images

Alexandra Willis, of the All England Lawn Tennis and Croquet Club (AELTC), said using the latest technology to celebrate such a historic landmark was “a beautiful contrast”.

She said: “Not only does this reflect the past, but also the future and a reminder that the way fans interact with the sport will continue to evolve.

“I was lucky enough to get an early glimpse of the artwork and it is indeed magnificent, worthy of hanging on the walls at Wimbledon.”

The growing popularity of NFTs has been spurred in particular by football clubs such as Manchester City and former players such as John Terry and Michael Owen launching and promoting their own schemes.

The Wimbledon images were curated by New Zealand digital art company Glorious Digital, co-founded by legendary All Blacks star Dan Carter, who described Wimbledon as “one of the most prestigious sporting institutions in the world”.

Glorious

He said: “The AELTC puts on a flawless tournament year after year, and I have enormous respect for the team. This respect has only grown by working so closely with them on the celebration of 100 years of center court. Glorious and Wimbledon share similar values, we take great pride in maintaining the brand’s rich history and heritage. The Centenary Collection allows fans to own some of it.

Poll winners won’t know which artwork they purchased until July 10 – the last day of this year’s tournament – when the collection is officially released. Voting opens today.

The 2022 championships start on Monday, June 27. For more information on NFTs, see the collection here.


Source link

Share.

Comments are closed.