“Untapped Potential for Replication as a Cost Control,” Says Creation



Creation Reprographics (“Creation”), a prepress partner dedicated to packaging and label printers, has highlighted the role of reprographics in helping printers control costs and believes there is untapped potential , because inflation leads to a general increase in material costs.

Seeing increasing pressure on printers and packaging converters to secure costs and protect margins, the company believes reprography has a more central role to play, which in turn could help protect the future of printing industry.

Matt Francklow, Managing Director of Creation, explains: “We associate print houses with color expertise, and often in terms of consistency and quality across prints of any length, but there’s so much more. that ! With a dedicated partner managing all aspects of color management, we leverage new methods of cost control. For example, a repro partner can optimize the use of inks and coatings, the cost of which increases. Understandably, in a cost-sensitive market, many printers are reluctant to pass on these wholesale increases to their partner brands, leaving them with a lower bottom line.

“When we also factor in the rapidly increasing demand for print sustainability, we get a real sense of the pressure on printers everywhere. Partnering with a company like Creation means printers don’t buy more than they need and can therefore manage a tighter consumables budget.

“By streamlining ink supplies, we unlock many additional handling and storage benefits, which also contribute to better utilization of personnel and space, helping to contain costs. What’s exciting is that the tip of the iceberg – an efficient and synergistic relationship between the printer and the reproduction house can bring huge benefits! »

As a leader in the packaging and label reprography industries, Creation has built a reputation for excellence in printing, backed by sustainable principles and an exemplary level of service. Along with its color management, design and origination services, the company provides state-of-the-art flexo plates, including Fujifilm’s high-performance, water-washable Flenex-FW, which eliminates costly and harmful solvents from prepress.

Matt adds: “A reproduction partner generates tremendous value for printers as it is all about making the best use of resources, it’s not just about making sure packaging and labels look great on the shelf. . We want to see printers push their reproduction partners to deliver more and play their part in securing results, because there is a lot of expertise to tap into.

“One of the ways we’re helping our own customers better control their costs is by promoting fixed color gamut (FCP) printing, also known as extended gamut. Spot colors are no longer the most cost-effective means of printing, especially when FCP can reproduce approximately 90% of Pantone colors with a fixed CMYK/OGV palette. When we stop creating inks for a specific design and start embracing the versatility of modern printing methods, we unlock huge cost control potential!

To learn more about Creation, its expertise and services to the printing and packaging industries, please visit www.creation-repro.com.

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