The True Grace supplement brand is built on three related missions. It provides nutrient-dense products to improve the health and well-being of future generations. Another part of its mission is to encourage education. But an important part of its mission is devoted to sustainability.
On paper, True Grace products are formulated to address nutritional deficiencies in our soil, communities, and diets. In practice, this means that eco-initiatives are at the forefront. Recently, True Grace announced a partnership with the Rodale Institute to support scientific research into the impact of regenerative organic agriculture on nutrient density in crops and contributes to climate change mitigation through carbon sequestration. . Known as the Vegetable Systems Trial, this study is the first to examine the impact of soil health and agricultural management practices side-by-side on the health of humans and the planet.
In addition to the study
Owner and CMO Kristie Hall discusses True Grace’s culture and commitments.
How do you define sustainability?
Kristie Hall: At True Grace, we define sustainability as making decisions that positively impact the planet. Whatever choice we face, we ask, “What is the planetary protection option here?” Whether we choose eco-friendly packaging, source from like-minded suppliers, or support regenerative agriculture, we prioritize sustainability and focus on regeneration in everything we do. do.
The part of regenerative agriculture is huge for us. We support this method of holistic farming because it regenerates the soil, restores the nutrient density of food, and traps climate-altering carbon underground. In fact, members of the True Grace leadership team have all been instrumental in the regenerative agriculture movement long before we started True Grace – and we continue to champion the movement today.
Creating a regenerative system that promotes balance and resilience doesn’t just apply to agriculture. It’s a way of doing business. That’s what we strive for at True Grace.
What have been some of your most notable sustainability successes?
KH: It’s hard to choose, but here are two:
We partnered with the Rodale Institute on a three-year project to give local farmers access to advice to help them transition to regenerative agriculture. We plan to continue these partnerships – we want to tap into these farmers to provide nutrient-dense ingredients for True Grace supplements.
Our supplements are packaged in bottles made from post-consumer recycled (PCR) plastic and are intended to be refilled with our refill pouches made from plant-based materials. Every time someone buys one of these bottles or pouches, the plastic is taken out of the ocean.
How did you introduce innovative packaging into your sustainability mission?
KH: Our bottles, made from PCR plastic, require less energy to produce and release less carbon dioxide than virgin plastic bottles. For every bottle purchased, the plastic is collected by ReSea Project, an ocean cleanup effort that employs local fishermen in Jakarta, Indonesia, to extract plastic from the waters they fish.
Our refill pouches, made from sustainably sourced plant materials, reduce customers’ overall plastic usage. Every pouch purchased also helps extract plastic from the ocean through the ReSea project.
In addition to sustainability, we value transparency at True Grace, which is why we always make it clear that our probiotics are packaged a little differently. Our probiotic bottles are specially made to extend the shelf life of probiotics.
Why did you decide to prioritize packaging in your sustainability mission?
KH: Ocean health is a priority for all of us at True Grace, and especially for me personally, having spent time on Sanibel Island (Florida) since I was a child. The island is famous for its white sand beaches, abundant wildlife and conservation-minded locals.
During my afternoon walks on the beach, I often wondered if my children and grandchildren could enjoy the magic and beauty of seeing dolphins and manatees swimming. I knew how much plastic there was in our oceans and waterways, and I was disturbed by what it was doing to ocean life.
Being heavy supplement consumers in our household, I was alarmed by the number of bottles of vitamins we had in our recycling bin each month. I was determined to find a solution to reduce my personal impact and True Grace’s impact on the environment. That’s why we’ve partnered with Ocean Waste Plastic to create our beautiful custom bottles that include post-consumer recycled plastic.
I wanted to go further and create refill pouches so that our bottles never end up in the trash. By offering refill pouches made from renewable materials, True Grace relies 85% less on virgin plastic than if we used newly manufactured plastic bottles for these supplements.
How is your supply chain sustainable? Why is this important to you as a brand?
KH: We source organic and regeneratively grown ingredients whenever possible to help build a more sustainable supply chain for people and the planet. True Grace is also certified B Corp pending. B Corps are leading the global transition to an inclusive, equitable, and regenerative economy. B Corp certification is rigorous and supply chain practices are assessed as part of the process (as are input materials, charitable donations, etc.). In all of these areas, we must uphold the highest standards of verified social and environmental performance, public transparency and legal accountability.
How can your business partners help promote sustainable brands?
KH: A good place to start is to educate staff on the importance of selecting brands that align with the retailer’s mission. By doing so, retailers can inspire their customers to do the same.
There are so many ways to involve staff. Support training initiatives with partner brands. Encourage staff to take in-person training, sign up for webinars, and listen to industry podcasts. Retailers can also partner with strategic brands on marketing initiatives that will raise awareness of sustainability topics through social media and other key marketing vehicles.