Because Spotify’s Thing will no longer be manufactured. The streaming giant shared the decision just five months after the product launched.
(Photo: LIONEL BONAVENTURE/AFP via Getty Images)
This illustration photo taken on April 19, 2018 shows the logo of music streaming service Spotify displayed on a tablet screen in Paris. (Photo by Lionel BONAVENTURE / AFP)
The tech company first tested Car Thing on a small number of users in April 2021. After that, Spotify decided to officially launch its car accessory last February.
Spotify Car Thing is pretty cool! pic.twitter.com/YBLTePgnEi
— J○NばRUBY @ OTAKON 2022 (@Jonbaruby) July 19, 2022
However, the music-streaming giant said things aren’t going exactly well for its vehicle’s dashboard.
For this reason, Spotify has decided to no longer manufacture new units.
Permanent cessation of production of Spotify Car Thing
According to the latest MacRumors report, Spotify has already spent $32 million developing Car Thing.
Handing over the keys to my old ScionXB to my son and installing the @spotify Car Thing, hoping its voice interface keeps its phone tidy while driving.
Naively optimistic? Probably, but trying anyway. 🤞 pic.twitter.com/kGqd6AIKn1
— Clint (@elclinto) July 20, 2022
Also read: Spotify on Nest Hub is finally starting to show lyrics in real time! What about other smart displays?
However, the audio streaming company said supply chain issues and product demand issues are affecting sales of this product.
“Based on several factors, including product demand and supply chain issues, we have decided to discontinue production of Car Thing units,” the Spotify spokesperson said.
As of press time, Car Thing units are still being sold by the tech company. He did not confirm when the production shutdown will actually begin.
Has anyone bought or been in a car with Spotify’s “Car Thing”? Should I get this thing?
I’m the type of person who spends 5 minutes finding something to listen to even if it’s a 3 minute drive away… pic.twitter.com/ZUMNQcBz4H
— Rob Belk (@JRBelk) July 22, 2022
For those who have already purchased the car dashboard, Spotify said there would be no problem, allowing you to keep the unit.
What will happen to the car units sold?
Tech Crunch said Car Thing units already sold to consumers will remain functional. Spotify has confirmed that it will still support the car dashboard.
The streaming giant added that this product allowed them to learn more about the importance of vehicles as a place for music.
At press time, Spotify said it will put more effort into its advertising business as it delivers record breaking revenue.
Apart from its advertising business, the streaming giant also said its podcasts also generate revenue, with more than 4.4 million active recordings on the platform.
Spotify added that MAUs for its podcasts grew substantially by double digits year-over-year. Apart from this, the content consumption rates also continue to rise.
If you want to see more details about Spotify’s decision to stop production of Car Thing, you can visit this link.
In contrast, Spotify’s new recruiting activities will be reduced by approximately 25%.
Meanwhile, Spotify’s NFTs have started rolling out in the US.
For more news on Spotify and other audio streaming giants, always keep your tabs open here on TechTimes.
Related Article: Spotify’s Car Mode Arrives as a Revamped Interface, Testing Now Complete and Leaked
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Written by: Griffin Davis
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