MEDIAPRO Group and Telecorporación Salvadoreña (TCS) have entered into an exclusive agreement whereby MEDIAPRO will provide consultancy services aimed at further improving television production and expanding the worldwide distribution of media rights for the Primera División of El Salvador, the first division of the men’s professional football league country.
TCS selected MEDIAPRO Group as production and distribution advisor based on the group’s long experience in the marketing and distribution of sports media rights and its current agreements to produce television coverage of over 13 national football leagues in worldwide.
The objective of the agreement is to standardize and improve the quality of production and expand the distribution of rights worldwide in order to expand the global footprint of the Salvadoran league.
Salvadoran football has already enjoyed a period of growth and international prominence, and MEDIAPRO will strive to continue these gains. The Primera División hosts a range of top players such as Gerson Mayén, Rodolfo Zelaya, Edgar Medrano and Cristian Gil. Further afield, Salvadoran players have made their mark internationally, including right-back Alex Roldán for Major League Soccer’s Seattle Sounders, who in 2022 became the first MLS club to win the Champions League. Concacaf; and Alex Larín, left-back of Guatemalan club Comunicaciones FC, who won the 2021 Concacaf League.