LA JOLLA, California, October 19, 2021 / PRNewswire-PRWeb / – Sports Innovation Lab, a data-driven fan intelligence company, today announced at espnW: Women + Sports Summit 2021 the formation of the Women’s Sports Leadership Board, bringing together senior executives leagues, media networks and brands. , retailers and other influential properties in the sports landscape. The board of directors is the first of its kind, specifically dedicated to accelerating the growth and commercialization of women’s sports.
Some of the inaugural members include: ESPN’s Rachel epstein; Unlimited athletes Jon patricof; Coca Cola Amber Steele and Pablo kennedy; Emmakate Young of Delta Air Lines; Dow Chris Chandler; Elysian Park Ventures’ Cole Van Nice; Facebook Melissa Lawton; Game company Jaymee messler; Goal five Anne Kletz; International tennis federation Kelly fairwether and Tim stemp; Just women Sports’ Ali braverman; LPGA Mollie Marcoux Samaan; MasterCard Alison giordano; Monumental sports and entertainment Monique Dixon; New balance Romina Bongiovanni; New York Liberty’s Shana stephenson; Octagon Christine franklin; The first hockey federation Johanna boynton and Tyler tumminia; PUMA Maura everett; The big ten Jessica palermo; American Olympic and Paralympic Committee Katie Bynum; VISA Andrea Fairchild; WNBA Phil Cook; from WWE Laura Petrucelli; and Amir Zonozi of Zoomph.
The announcement came at the conclusion of the CEO and co-founder of Sports Innovation Lab that of Angela Ruggiero Onstage presentation of W Power Talk, which highlighted the results of the company that defines the industry The fan project report released earlier this year. Produced in partnership with 27 key organizations and based on over 10 million data points, The Fan Project presents a new business model for the entire sports industry that defines how to capitalize on changing fan behavior.
“The Women’s Sports Leadership Board is a milestone in the growth of women’s sport,” said Ruggiero. “By uniting a group of world-class leaders in sports, business and entertainment, we are facilitating deals that will unlock billions of dollars in revenue. These leaders have demonstrated their commitment to our new model of community monetization and are embracing new ways of producing, distributing and measuring sports content. “
Megan Perry, Vice President of Executive Engagement and Women’s Initiatives at the Sports Innovation Lab, added, “The espnW summit is an incredible platform to share ideas with the most talented and influential leaders in women’s sport. As we join our participation in the event this week with our Sports Leadership Board announcement, we hope our contribution to the conversation will inform and inspire those responsible for the continued growth of our industry. “
Following the announcement, Sports Innovation Lab hosted a breakout session for summit attendees interested in their organizations adopting strategies from its community monetization model to maximize fan engagement.
To follow the conversation around the Women’s Sports Leadership Board training on Twitter, follow @sportsilab, @angelaruggiero and #espnWsummit.
About the Sports Innovation Laboratory
Sports business decisions require understanding an ever-changing fan: The Fluid Fan ™. Sports Innovation Lab exists to educate customers about who their fluid fans are and how technology is changing their behavior. Using our fan data and cutting edge research, we inspire brands to create groundbreaking fan experiences and work with the world’s leading sports organizations including NFL, NHL, NASCAR, FIFA, Google, Facebook , Coca-Cola, Visa, and more.
Antoine Baldini, Athlete Strategies, +1 4085065975, [email protected]
Megan Perry, Sports Innovation Laboratory, [email protected]
SOURCE Sports Innovation Laboratory