Rotterdam’s bra expert is building a bra empire


ROTTERDAM, NY (NEWS10) – For over a decade, Rotterdam resident Jene Luciani Sena has trained millions of women across the country as a bra expert. Through her books and multiple television appearances, she has been able to help millions of women find the right fit.

“When I wrote ‘The Bra Book’ the idea was to educate yourself before you go, to kind of help arm yourself with the knowledge and tools you would need when you go shopping for bras. “she said.

Words of wisdom from the expert:

  1. Don’t get stuck with one bra size! She suggests getting adjusted once a year to make sure you’re wearing the right size.
  2. No spill. A well-fitting bra should completely cover your breasts.
  3. Not all sizes are created equal! Just because you’re wearing one size for one brand doesn’t mean you’ll have the same size for another.
  4. Strapless bras are the worst. Not really, but they can be very uncomfortable, says Luciani Sena. Also, most of the support comes from the strap of the bracelet, not the beanie. To feel secure, take a size smaller than the group size or better yet, Luciani Sena suggests having cup inserts sewn into your garment for more comfortable support.

After years of writing books and appearing on national television, Luciani Sena released her own line of bras last summer. The GemBra is size inclusive (S-3X, accommodating 34B-46G) and was created to uplift both body and soul.

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