PPDS announces the creation of its third regional business hub in Europe – rAVe [PUBS]


PPDS (aka: Philips digital signage) announced the creation of its third regional business hub in Europe, combining the strengths of its Nordic and Benelux teams to facilitate new and improved growth opportunities.

As part of PPDS’ “Business Without Boundaries” strategy and reflecting the recent positive geographic clustering in PPDS’ other booming markets, including Iberia and France, as well as Central and Eastern Europe and Poland, the latest phase of PPDS’ evolution sees the company amplifying existing strengths. of its Nordics and Benelux sales teams to support the company’s ambitious growth objective. As part of the new structure – which is already seeing positive results in other geographic markets – Roeland Scholten has been promoted to the newly created position of Sales Director BNL and Nordics. Based in Amsterdam, Roeland will see expanded responsibilities to lead and drive sales opportunities in the Baltics, Denmark, Finland, Iceland, Sweden and Norway, as well as its existing territory in Belgium, the Netherlands. and in Luxembourg.

Roeland will be responsible for managing and further accelerating this growth for all products in PPDS’ evolving portfolio of display solutions in the combined markets.

Franck Racapé, Global Sales Manager at PPDS, said: “Roeland’s drive for success is well known within our company and the industry and I am very pleased to expand his role, harnessing his energy to seize incredible opportunities ahead in this combined market. space. I have great admiration for the hard work of our teams in the Nordics and Benelux and we have designed this new structure to support them in achieving both their individual goals and our business ambitions.


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