Lucid is losing six top manufacturing executives in quick succession as production ramps up


Automakers around the world are struggling to make enough vehicles to meet demand, but this challenge is even greater at Lucid. Not only is it a fledgling electric vehicle company in the early stages of development, but now a series of senior executive departures could be about to pinch production even further.

In August, during the company’s earnings call, CEO Peter Rawlinson admitted that the brand had not ramped up production as it had hoped. “We found that our logistical constraints were preventing us from scaling significantly over the last quarter,” he said. Part of the solution is to bring logistics in-house.

Rawlinson specifically said, “We have made the important decision to bring our logistics operations in-house. We made key recruitments to the management team and restructured our logistics and manufacturing organizations accordingly. If he was aware at the time of the leaders heading for the gate, we don’t know.

Read more: Lucid seeks to raise $8 billion in new offering

According to a new report from Business Insider, six executives from Lucid’s manufacturing section have left in the past few weeks. This list is long and wide. It includes the following people and positions.

Vice President of Global Manufacturing Peter Hochholdinger

Vice President of Programs Ralph Jakobs

Arizona Chief Operating Officer Mike Boike

Head of New Product Introduction, Program Management David Peel

Senior Director, Logistics Engineering Chris Barber

Director of Operational Excellence Keith Champion

While some of those departures are yet to be publicly confirmed, Business Insider says it has reviewed documents confirming the aforementioned exits. A current Lucid employee told Insider that moving logistics in-house has resulted in a workplace where “all the energy has shifted.” The same person went on to say, “They definitely needed to revamp everything and do what they’re doing now.”

Whether or not that helps Lucid reach its latest forecast of 6,000-7,000 total units produced this year, we’ll have to wait and see. In the first half, it only managed to build 1,405 vehicles. While its new forecasts are well below the 20,000 units initially suggested at the start of the year, 6,000 to 7,000 would still prove that it is progressing compared to the first half.

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