Leverage systems to increase your production capacity — RISMedia



There are 525,600 minutes in a year. That’s what we learned from the song “Seasons of Love” from the famous musical “Rent”. When you break that down and realize that you have 1,440 minutes a day to get it all done, life can get overwhelming. In the real estate industry and life in general, people are overwhelmed. But you don’t have to be. There are proven ways to effectively increase your capacity by leveraging systems and resources that help you outsource tasks, focus on the areas in which you excel, and ultimately recoup some of those 1,440 minutes.

Let’s say you’re a sole agent looking to grow your business, but you’re overwhelmed by all that awaits you. You can consider using a personal assistant or a transaction manager to free up your time. But what if you join a brokerage that already has proven systems and resources in place? Wouldn’t that be the ideal situation? You will be given a blueprint for success and the resources to increase your capacity without having to go out and find them yourself. When you tap into these resources, you also expand your education in areas where you may have struggled before. It helps to create the best possible version of yourself, a confident and decisive real estate professional with more ability to deliver exceptional results and increase business.

Suppose you are a broker who excels in training, but struggles in other areas of your business. You feel overwhelmed by the marketing and technology components, which distracts from your ability to coach and mentor. Investing in third-party systems or joining a franchise can help eliminate this burden and increase your capacity. You won’t have to spend time researching, checking, and maintaining these resources because they’ll already be at your fingertips, giving you time to focus on the areas in which you excel. You can apply it to any aspect of your business that you need help with: lead generation, recruiting, business planning, social media, public relations, or coaching.

A systems-based brokerage model such as Weichert provides the model for success for all of these components. We provide an extensive marketing library, state-of-the-art technology, a recruiting system, an open house system, and full coaching and support from our service team. It is an extension pack for your business. Our franchisees no longer need to recreate the wheel, as proven systems are already in place to automate tasks and free up bandwidth to increase business. This ultimately leads to focusing on the big picture, which leaves more time for business planning, team building, and culture.

Whether you are a broker, manager or agent, your days should not be hampered by an overload of work. There are options available to help you increase your capacity by leveraging the expertise of others. Ultimately, it’s really about prioritizing your 1,440 minutes each day so you have more time to think at a higher level about your business, which is how real growth happens.

For more information, visit www.weichertfranchise.com or www.weichert.com.

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