Experience Commerce Launches EC Studios Content Production Branch


Native digital agency Experience Commerce, owned by the Cheil Group, has announced the launch of its global content production arm; EC Studios. This new content arm extends Experience Commerce’s offerings by providing production and post-production. “EC Studios will enable brands to achieve their present and future communication goals through creative storytelling, cutting-edge production and new-age content,” the agency said in a statement.

As content consumption becomes increasingly personal and heavy, it has led to the emergence of a new wave of creators and media sources that leave viewers spoiled for choice. However, even as attention spans shrink, demand continues to grow and content that is creative, compelling, distinguished and supported by advanced technologies will ensure maximum audience and return on investment, as it is strongly linked to growth and brand visibility.

Service offerings under EC Studios will include end-to-end production; from ideation to scripting, from planning to production, to high-quality post-production, and in the next phase, focus on being ready with new-age content for Web 3.0 (Metaverse). This new branch will also provide live commerce services to D2C brands, which will include setting up an exclusive/non-exclusive studio, equipping the workforce and operating the same, end-to-end. bout, and will help brands create their own universe of content to reach their consumers directly.

Having successfully set up and operated an exclusive studio in Gurgaon, EC Studios is already managing live commerce content for one of the world’s largest sustainable consumer brands on a daily basis.

Commenting on the launch of EC Studios, Experience Commerce CEO Umesh Bopche said, “Content is king, and we’ve heard it over the years. But the way we create and present content changes and evolves every second. It is of the utmost importance for brands to focus their attention on creating innovative content that is aligned with brand goals and also resonates with audiences. With EC Studios, we plan, propose, consult and produce different areas of creation beyond the simple notion of “doing” for our clients. Our goal is to create clear and beautiful content with minimal limitations that we encounter with the fastest turnaround times, thinking about current and future brand communication goals. The talented team at EC Studios have a collective experience of producing over 500 campaigns that are content with nothing less than ensuring the best creative outcome, and we take that as a guarantee of creating high quality content for brands.

Sanjeev Jasani, COO, Cheil India added, “The launch of EC Studios is an important milestone for Experience Commerce. This represents the strategic repositioning of the agency, which we believe is necessary these days. Over the past 8 months, we’ve seen huge demand from EC customers for engaging content. We have now reached a scale where we believe we should turn EC Studios into an independent company to focus on our customers’ demands. This will give us more power to improve quality, speed and economies of scale for our customers. Under Umesh’s leadership, we are confident that EC Studios will create top quality, innovative and compelling content for brands, agencies and the media industry at large. I wish Umesh good luck.

Recently, EC Studios has put together popular commercials for SUGAR Cosmetics (starring Ranveer Singh and Tammanah Bhatia), Linen Club (Aditya Birla Group) Onam campaign (starring Malayalam stars George Korra and Parvathy Malla), and several movies. for PlayerZpot, among others. .

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