Themed “Leveraging Corporate Communications for Business Success,” the fireside chat brought together four experienced experts in business, marketing, branding and communications. The conversation was moderated by Omawumi Ogbe, Managing Partner of GLG Communications, and primarily included ADSTRAT BMC Group’s Brand Strategist and Principal Consultant, Charles O’Tudor; the CEO of Pan African Towers, Azeez Amida; Head, Corporate Communications and Marketing at Central Securities Clearing System (CSCC), Tomilayo Aluko as panelists.
“The last 3 years have been difficult for all industries, but the depth of the pandemic and the resulting lockdown have put the spotlight on manufacturing companies,” said Omawumi Ogbe. “We’ve seen many equipment and manufacturing companies experience huge declines in profits because they didn’t have communication plans in place and couldn’t reach existing and potential customers outside of the physical. ”
“The report shows that the companies that thrived during this era were those that had effective communication strategies, and they have continued to thrive even now.” Ogbe added that the GLG panel at EMWA 2022 aims to bridge the gap between innovation, communication and development, to help brands see the benefits of leveraging communications for business success.
According to Amida, the inability to tell a story is a major communication challenge that hampers business development and growth. “In my experience I’ve found that when communicating with stakeholders it’s important to always create a story, and that means you have to drive them to the point where the outcome is inevitable and I think that does lacking in many organizations.” He addressed this problem by sharing a solution. “In dealing with external parties, you need to be able to create an environment where they understand your program and what you are communicating.”
O’Tudor was uncompromising in his recommendation that business leaders separate their personal brands from the business. “A lot of entrepreneurs make the mistake of attaching their personal brand to the business and that shouldn’t be the case.” He also encouraged attendees to hire professionals to handle their public relations. “Many people in the market don’t know the basics of branding. Without branding, public relations will be flawed. Call a professional! »
Aluko also noted that while the strategies can be repeated, the methods used to implement those strategies need to be revised from time to time. “The strategy behind the information has not changed but the methodology must evolve.” On her best PR advice for career professionals and entrepreneurs, “keep it simple,” she said.
EMWA is an annual convergence of brands from manufacturing and other industries to showcase their products, discover industry innovations, solve industry challenges, network and connect with potential customers. This year, the exhibition welcomed 100 international and regional brands from more than 6 countries for 3 days. Besides the GLG Fireside Chat, various interesting sessions were strategically organized to help move the industry forward.
The show, which took place from Tuesday April 26 to Thursday April 28, 2022, is in its third edition.
“For the second year, GLG Communications is the official PR partner and conference host at EMWA and we are delighted,” said Joseph Oru, MD, Zenith Exhibitions and Project Coordinator, EMWA.
“The third edition of EMWA continues to enhance new and current partnership opportunities that will help companies improve their business excellence and productivity. The GLG Session was created with the goal of empowering businesses and helping them grow their authority, impact, and therefore bottom line, and we believe it has done just that,” Oru said.