First of all, let’s all agree that video is a very powerful marketing medium. It can connect with your audience on a deep level and stay with them forever. That’s why companies have harnessed the power of videography for all these years.
Now the controversy comes (quite lightly, actually) when we describe the type of video content produced. Most people use them interchangeably, while professionals will insist on stating the differences. But is there really a difference between them?
To get this answer, we decided to explore each and then compare. Let’s see if there is any difference between these two.
Breaking down branded videos
Brand videos are designed to have an emotional impact on the viewer. The main objective is to establish an emotional connection between the viewer and the brand so that a stronger impression is made. It’s more about building a relationship than getting a sale.
These videos tell the brand story in a compelling and relevant way so that the intended audience sees themselves in or part of that brand. The brand begins to associate itself, in the viewer’s mind, with a feeling. Every time the viewer remembers that mark or even sees it elsewhere, they will relive that feeling.
Clarify corporate videos
Unlike branded videos, corporate videos have a lot more targets to reach. They are more communication oriented, which means they are designed to give information about the company and its objectives. For this reason, most people find corporate videos dry and boring.
However, according to UK experts at Groundbreak Productions, they don’t have to be. If you review their article on corporate videos, you’ll find that there are several ways to make corporate videos enjoyable. When this is done, you get increased interest and absorption of information.
Corporate videos focus on spreading the company’s purpose and can include documentaries, investor presentations, and staff messaging. They aim to educate the public with the exact information that the company needs them to know.
After reading the breakdown of each, the differences may already be apparent to you. Ultimately, they serve your business in different ways. Once you know the goal of your video production, it will be easier for you to decide which one to choose.
Branded content is about building relationships based on emotional impact, while corporate videos are there to inform and educate with critical details. The first is to bring customers closer to your business, while the second is to communicate your business purpose to investors, staff, and customers.
Video production, of any kind, is great for growing your business. When using videography for marketing, it is imperative to know the technical details that distinguish each type so that you can make the best decision. Brand video is great for building an emotional connection with viewers so your brand is more memorable. Corporate videos communicate the purpose of your business so investors, customers, and employees can know who you are and what you do without confusion. The choice depends on your company’s marketing goals and the audience you’re trying to reach. With the information provided above, you can be informed enough to be able to make the best decision for your business.