Production of the all-new all-electric BMW 7 and i7 luxury sedans has officially started in the Bavarian town of Dingolfing – which is a lot more fun to say than you might think.
“Our new BMW 7 Series is the world’s first luxury sedan to offer customers a choice of three driving styles,” said Milan Nedeljković, BMW AG Board Member for Production. “Whether it’s all-electric drives, combustion or soon to be plug-in hybrids, we have the flexible production structures and exceptional integration skills we need to efficiently manufacture such a diverse range of drives. “
BMW says it has invested more than 300 million euros to prepare the Dingolfing plant for production of the new 7, and continues to take steps to transform its largest European factory into a BMW iFACTORY by practicing “Lean”. Green. Digital.” approach to operations.
To this end, BMW is piloting extensive automated driving within the factory for the first time, with newly produced BMW 7 Series vehicles going from A to B as required – and thus optimizing assembly and outbound logistics processes. . It’s also helping to accelerate the manufacturing transition from ICE 7s to all-electric i7s. “We are 100 percent flexible and able to switch between drive variants for the BMW 7 Series,” explained plant manager Christoph Schröder. “This means that we can manufacture completely according to demand for the various drives and use our factory capacity as fully as possible.”
In this luxurious corner
Depending on who you ask, the BMW i7 (along with the Mercedes-Benz EQS) represents one of the first real efforts by established premium car brands to tackle the high-end variants of the Tesla Model S. BMW is coming to the table with “a spectacularly equipped vehicle that covers all the bases in great detail,” as Tina Casey said of the car’s debut. “Cashmere and leather seats with Swarovski crystal accents, custom sound and light displays, and everything in between.”
Given that Tesla’s Berlin factory is closed for two weeks to address production issues (read: “quality issues”) shortly after reporting its first q-over-q drop in deliveries in more than two years, it seems to me that the threat of Tesla’s continued electric dominance could be very real, indeed.
That’s just my point of view, though. What is your? Is BMW too late to the party, or will its decades of production and manufacturing know-how and deep supplier base allow it to gobble up the gap and come out strong? Scroll down to comments and let us know.
spring | Pictures:BMW.
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