Posted: April 30, 2022, 8:39 a.m.
Last update: April 30, 2022, 8:39 a.m.
Aristocrat Technologies on Friday broke ground on a new manufacturing plant in Henderson, according to officials of a construction company, which will develop gaming devices for customers around the world.
The project will be the largest for Aristocrat in five years, according to Mary Lynn Palenik, vice president and general manager of its corporate project management office. Previous projects during this period include a 137,500 square foot Class II gaming manufacturing facility slated to open this year.
We offer something to the Southern Nevada community that none of our competitors offer – 265,000 square feet of consolidated space for our manufacturing plants,” she says.
Aristocrat President of the Americas Tommy O’Brien said the Absorption Center in Las Vegas will open in the fall of 2023. The property in Henderson will be located approximately eight miles south of Harry Reid International Airport .
The Integration Center will be Aristocrat’s third property in the Las Vegas area. He also has two buildings in Summerlin.
The Australia-based company is licensed to offer games in over 300 jurisdictions located in 90 countries. He creates machines for class III casinos and class II tribal casinos. Additionally, he develops historic horse racing machinery for companies like Churchill Downs Incorporated.
Make a splash on Fremont Street
The grand opening wasn’t the only splash Aristocrat made in the Las Vegas area last week.
Earlier in the week, the company became the first slots developer to use the Fremont Street Experience as a billboard for the games it produces.
Aristocrat created an ad promoting its gaming lines that aired on the 136,000 square foot canopy that spans a six-block area in downtown Las Vegas. At the end of the video, visitors to the popular Vegas attraction are then invited to play the games at eight casinos located along the 1,500-foot canopy – Binion’s, California, Circa, the D, Four Queens, Fremont , Golden Gate and Golden Nugget.
Among the promoted games are Buffalo, 5 Dragons and Choy’s Kingdom.
Over 24 million people visit the Fremont Street Experience each year.
“We’re bringing our most popular games to this larger-than-life format, and what better way to continue telling that story than with the Fremont Street Experience,” O’Brien said in a statement.
More moves to come for Aristocrat?
The recent moves come amid speculation Aristocrat Leisure, the Australia-based parent company, will seek to expand its gaming empire.
Last year, the company attempted to acquire Playtech, but its bid of more than $2.8 billion failed to win over enough shareholders.
Fitch Ratings thinks the company, which controls 20% of the U.S. slots market, is likely to target digital gaming companies. The company’s solid credit rating means this could be the vehicle Aristocrat uses to add to its gaming portfolio.