Apple could build its own version of the metaverse

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At this point it is somewhat obvious that Apple is done with new hardware releases for 2022. After quietly launching a few new iPads and a new Apple TV, the American tech giant has decided to call it a year.

Many will be disappointed by the lack of a dedicated event in November/October, as is the norm, and the fact that we won’t be getting new MacBooks this fall. Still, it looks like Apple could be building momentum for something big – namely, its VR/AR headset.

The latter is set to debut next year, possibly at the company’s first event for 2023 in the spring. It’s no secret that Apple has big plans for AR/VR technology – Tim Cook has even gone so far as to say it could be the “next big thing”.

We now have a first look at how far the Cupertino company is willing to go. Bloomberg’s Mark Gurman reports that Apple is now starting to work on a whole “3D mixed reality world” and is looking for new talent for this purpose.

This information is based on a recent Apple job listing and was first presented by Gurman himself in the latest edition of his Power-Up Bulletin. According to the prominent tech expert, whose track record regarding Apple leaks is impeccable, the Cupertino company could build a virtual environment similar to Mark Zuckerberg’s “metaverse”.

Gurman jokes that the controversial term will never be officially used by the company. Regardless of what Apple decides to name this virtual universe, one thing is certain – the rumored VR/AR headset is just the start.

With Google also set to enter the fray with a helmet sooner or later, no less than three American tech giants will be looking to pave the way for our VR/AR future. It seems Tim Cook was right – it really is “the next big thing”.

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